EDITOR - CONTENT TEAM (Unpaid Volunteer Position)

Reports To: Marketing Manager

Editor will play a pivotal role in shaping our brand’s narrative and voice across all content touchpoints. He/She will ensure every piece of content — from blogs and practitioner profiles to newsletters, event promotions, and wellness guides — reflects our brand’s authenticity, compassion, and integrity.

He/She will collaborate closely with writers, practitioners, and the marketing team to maintain editorial excellence, accuracy, and alignment with our conscious living values.

Key Responsibilities

• Editorial Oversight: Review and refine all written content including articles, practitioner spotlights, wellness resources, product descriptions, and event write-ups.
• Voice & Tone Consistency: Uphold a compassionate, trustworthy, and empowering voice that resonates with our wellness community.
• Editorial Calendar: Plan and manage the publishing schedule in coordination with the marketing and partnerships teams.
• SEO & Discoverability: Edit with SEO best practices in mind to enhance content visibility and organic reach.
• Collaboration with Writers & Practitioners: Guide contributors (internal and external) to align their submissions with editorial standards and brand messaging.
• Fact-Checking & Ethical Integrity: Ensure all wellness-related claims are accurate, responsibly represented, and backed by credible sources or practitioner expertise.
• Content Workflow: Oversee editing, approvals, and publication workflow for all content channels — web, social, and email.
• Performance Monitoring: Track engagement metrics and collaborate with marketing on strategies to elevate content impact.

Qualifications

• Bachelor’s degree in English, Journalism, Communications, Marketing, or related field.
• 5 years of experience in editing, content management, or digital publishing (preferably in wellness, lifestyle, or conscious living sectors).
• Excellent written and verbal communication skills with an eye for detail and tone.
• Familiarity with SEO tools (Ahrefs, SEMrush, Google Analytics) and CMS platforms (WordPress, Webflow, or similar).
• Strong understanding or personal interest in wellness, holistic health, mindfulness, and conscious living.
• Ability to manage multiple projects in a fast-paced startup environment.

Preferred Qualifications

• Prior experience editing or managing content in the wellness, holistic health, lifestyle, or conscious living industries.
• Understanding of alternative healing modalities (e.g., Ayurveda, Reiki, yoga, meditation, mindfulness, energy healing).
• Experience collaborating with wellness practitioners, coaches, or holistic brands.
• Familiarity with content marketing and storytelling for community-based or platform-driven businesses.
• Strong sense of ethical communication in wellness — ensuring credibility, inclusivity, and compassion in content.
• Proficiency with content planning tools (Flowlu) and marketing analytics platforms (Google Analytics, GoHighLevel).
• Experience in visual storytelling or coordination with designers and social media teams.
• Awareness of SEO and user intent within wellness-related search trends.
• Certification or coursework in wellness communication, holistic health, or digital marketing is a plus.