Marketing Committee Member

Marketing Committee – Responsibilities 

Brand Awareness & Messaging 

• Ensure consistent branding and messaging across all marketing materials. 

• Help communicate Habitat’s mission, impact, and events to the community. 

Marketing & Communications Strategy 

• Develop and refine marketing strategies to support fundraising, volunteer recruitment, and donor engagement. 

• Identify target audiences and recommend best channels for outreach. 

Social Media & Digital Engagement 

• Assist in managing and growing Habitat’s social media presence. 

• Create and share engaging content, including success stories, event promotions, and impact highlights. 

• Monitor social media engagement and suggest strategies for improvement. 

Content Development & Storytelling 

• Collect and share homeowner stories, volunteer testimonials, and donor impact stories. 

• Help create compelling content for newsletters, press releases, and website updates. 

Event Promotion & Outreach 

• Develop marketing campaigns for Habitat’s annual events, such as the Fundraising Breakfast and Golf Outing. 

• Assist in designing promotional materials, including flyers, invitations, and social media graphics. 

• Leverage personal and professional networks to spread awareness and increase event attendance. 

Media & Public Relations 

• Identify opportunities for media coverage and press engagement. 

• Assist in drafting press releases and coordinating interviews. 

• Build relationships with local media, influencers, and community partners. 

Community Engagement & Partnerships 

• Identify and foster partnerships with businesses, influencers, and organizations that align with Habitat’s mission. 

• Promote Habitat’s initiatives through community events, sponsorships, and collaborations. 

Marketing Analytics & Performance Tracking 

• Track and analyze the effectiveness of marketing campaigns. 

• Provide insights and recommendations for improving engagement and outreach efforts. 

Volunteer & Donor Engagement 

• Develop strategies to recruit volunteers and retain donor support through targeted messaging. 

• Assist in creating stewardship materials, including thank-you letters and impact reports. 

Board & Staff Support 

• Provide marketing insights and recommendations to the Board and staff. 

• Ensure the Board and key stakeholders have promotional materials to support outreach efforts.