Social Media Monitor- Nashville Red Cross

Red Cross needs a Social Media Monitor to help:

• Showcase Red Cross services and programs through social posts including photos and videos.
• Train and encourage Red Cross volunteers and employees to use their personal social accounts to share information about the Red Cross.
• Respond to mentions and direct messages. Join existing conversations by validating information, correcting misinformation, recognizing partners, and sharing information.
• Post content on Facebook, Twitter, blog, and the Red Cross Disaster Action Room across the region.
• Post Red Cross activities to followers from events first-hand
• Alert leadership to any negative posts
• Engage with posters talking about any of the Red Cross chapters in the region.

 
Additionally, during disasters:

• Post relevant information including:
  • Before - Preparedness guidance and weather alerts
  • During - Locations of Red Cross services, safety tips, photos of service delivery, how to get/give help
  • After - How to get/give help, links to service delivery stories.
• Identify trends & report back to the social engagement team