Social Media Volunteer (Remote)

Monitor social channels for relevant art news and trends, then apply those ideas to develop and implement social media content that builds and engages museum audiences. Research similar art organizations and provide advice for expanding our outreach in the digital space. Submit weekly and monthly reports that capture and analyze social media metrics.

Benefits

• Develop an understanding of branding basics.
• Gain ability to organize and execute marketing campaigns.
• Develop skills in content creation based on trends and business needs.
• Gain an understanding of market research specific to industry.
• Gain knowledge and proficiency in the use of social media platforms for business.
• Develop attention to detail and basic graphic design skills.

Responsibilities
(A) Develop written material for each piece of media collected. Copy must reflect creative vision, company values, and inspire customer support and loyalty.

(B) Update website and connect the shop to social media platforms; Instagram and Facebook. Ensure shop links, meta tags, descriptions and web links are accurate and working.
(C ) Create a monthly social media calendar and organize posts, alternating media for variety and interest.
(D) Evaluate, review, refine and repeat. Monitor impact weekly and monthly using social media metrics and web site statistics to evaluate effectiveness, reach and audience.