SEO Specialist, Match4Action & CrowdDoing Marketing

Role Name: SEO Specialist

Min Qualifications required: Bachelor’s/ Master’s

Min Experience Required: (in no.of yrs) 1

Experience or Knowledge in a specific subject or area required: Bachelor’s/ Master’s degree in business, marketing, communications or information technology. Hands-on proven experience managing SEO campaigns

Minimum Volunteer hours required: (in hrs per week) 5

Project outline: Managing website development projects from inception to launch, and for developing, executing, and optimizing SEO campaigns

Role Summary: Manage all search engine optimization activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks

Essential Tasks: Liaison with the web design & web development teams to launch and manage web development projects (landing pages, microsites, new websites )

Perform ongoing keyword research including discovery and expansion of keyword opportunities

Drive SEO in content creation and content programming.

Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Develop link building strategy

Ensure SEO best practices are properly implemented

Run SEO projects from ideation to completion - on-page optimizations, off-page/outreach/link building, Social Media/SEO collaborations

Manage and optimize all SEO initiatives to maximize marketing KPIs (reach, rankings,conversion)

Skills & Competencies:

Experience with WordPress architecture, and proficient with themes, plugins, and custom development

Experience with responsive design

In-depth experience with website analytics tools e.g. Google Analytics, WebTrendsExperience in A/B testing with copy, display ads, landing pages/microsites, and negative keyword

Working knowledge of HTML, CSS, and JavaScript development Proficient with Adobe Creative Suite

Strategize ways to improve and track site performance

Software tools & Program knowledge: WordPress architecture, Google Analytics, A/B testing, SEO tools,HTML, CSS, and JavaScript development, Adobe Creative Suite

"To help support you joining the right part of CrowdDoing for you, please use this form: https://docs.google.com/forms/d/e/1FAIpQLSftd6E0tyV2uq7mMty1rZ80BB2MSGhbnof9gRBvaQXbrttIkg/viewform?usp=sf_link"

The only way CrowdDoing.world can realize its impact potential is through virtual volunteers,service learners(http://blog.reframeit.com/service-learning-and-skilled-volunteering/), and micro-leaders (https://real-leaders.com/leveraging-micro-leadership-to-make-aspirational-goals-achievable/) coming together.

See this brief video aboutMicro-leadership at CrowdDoing (https://www.youtube.com/watch?v=mhdB2YJ8Ocs&app=desktop). Micro-leadership means that each person adopts a dimension of responsibility for a collective problem in our society through collaborating on that area creatively individually and together through social innovation.

You are also welcome to see more background on CrowdDoing at our Youtube Channel (https://www.youtube.com/channel/UCVoL7fai7oa95fBo44FC0gA?sub_confirmation=1).

Instagram (https://www.instagram.com/crowddoing.world/),

Facebook (https://www.facebook.com/CrowdDoing-515295062320613) ,

LinkedIn (https://www.linkedin.com/company/18910309/).

You can see a CrowdDoing Volunteering FAQ here.

https://docs.google.com/document/d/1zCkbEQX8PHh8k85BS0iIhsJJxADqdH3Kpn1PDbI1Uno/edit?usp=sharing

If you have any questions about processes for joining crowddoing as a volunteer please write to [email protected]

Watch our video to learn more: Systemic change by CrowdDoing