How do you become a Red Cross media relations volunteer? (Pierce Co.)

Sign up. Pick your opportunity. Take training.

Red Cross media relations volunteers are part of a professional volunteer team that develops and delivers the Red Cross story behind-the-scenes, on-camera, in person, and online through media channels, websites, social media feeds and other content platforms. Responsibilities include:

• Be on call during shifts to vet and assess media inquiries and share information on smaller incidents.
• Serve as media spokesperson for local news outlets in person, over the phone or through Skype interviews.
• Work with chapter and regional leadership to write and pitch local stories to local media.
• Showcase Red Cross services and programs through earned media outreach at events, training, interview, etc.
• Write and distribute media advisories and press releases.
• Create and maintain media lists.
• Protect the reputation of the Red Cross by identifying and assessing potential for harm to Red Cross brand, misinformation or information gaps. Work with communications management team to develop a strategic approach.

Required qualifications include media relations education and/or experience, background in Red Cross response (training provided), branding & messaging, and submission of a portfolio of news releases, video clips of on-camera work or equivalent work samples.

Development opportunities:

• Obtain Red Cross training and networking opportunities
• Hands-on experience with a professional non-profit organization and staff
• Opportunity to see work viewed by the public, promotional campaigns, and disaster communications

This is an on-call position. Minimum of 5 hours per week. Flexible based on current needs.

Ready to join the team? Please visit www.redcross.org/volunteer to get started!

Watch our video to learn more: We are the American Red Cross