UWTVA - Digital and Social Media Coordinator Internship

This internship grounds the intern in the opportunities and challenges of using social and digital media in the non-profit sector. The intern will be responsible for coordinating content, creating and scheduling social media campaigns, updating United Ways website, increasing social and digital utilization, recommending new methodology and platforms, and creating videos to increase United Ways visibility.

Based on a 450-hour commitment, this internship meets UMFs Rehabilitative Services Departments internship requirements. The internship and its responsibilities and associated hours may be modified to meet internship and practicum requirements of fewer hours (to a minimum of 135).

Responsibilities:

• Orientation and training

• Target outcome: Attend one orientation session
• Target outcome: Identify potential professional development opportunities to acquire and ask for support. (Example: Excel training; public speaking; etc.)
• Target outcome: Review United Way World Wides branding requirements
• Target outcome: Review social and digital presence of the 8 other United Ways of Maine
• Spreadsheet development
  • Target outcome: Create system to track future social media postings, web stories, videos
  • Target outcome: Coordinate content development with staff, volunteers, and interns
• Social and Digital Media
  • Target outcome: Develop a strategic plan for social media campaigns, including a calendar of activity
  • Target outcome: Attend at least 3 UWTVA Communications and Marketing Committee meetings
  • Target outcome: Maintain presence on current social and digital media platforms; facebook; Instagram; website and update content daily
  • Target outcome: Create monthly Constant Contact newsletter
  • Target outcome: Determine effect of digital and social media campaigns (increases in event attendance; revenue generation; increased visibility and brand awareness, etc.) Provide one page report for each campaign
• Social media research and recommendation
  • Target outcome: Research current UWTVA social media platform performance and provide one page recommendation for improvement
  • Target outcome: Research alternative social media options (Tumbler, Pinterest, etc.) and provide a formal written recommendation to supervisor and Communication and Marketing Committee
• Research Constant Contact
  • Target outcome: Research Constant Contact best practices to improve open rate, click throughs, etc.
  • Target outcome: Provide written one page report
• Video Creation

Target outcome: Create at least one 15 second video per week to be used as a social media post and web post

Target outcome: Create at least 3 videos that promote a United Way initiative or program. Priorities include:

• Leadership Through Growth and Service Summer Experience
• United Way Annual Campaign
• Employee Campaign Manager Training
• 211
• The Hope Fund
• Online Auction
  • Research online auction platforms and make a recommendation for potential use
• Giving Tuesday
  • Target outcome: Using toolkits provided, create a social media campaign for Giving Tuesday, 2018
• Special projects as assigned

Expectations:

• Attend United Way Communication and Marketing Committee meetings
• Attend community meetings (such as the Franklin Resource Collaborative) as assigned and available.
• Become familiar with United Way Community Investment process and United Way Community Partners to have a better understanding of community needs, and what United Way supports.
• Provide a written one-page report to site supervisor weekly.
• Meet at a scheduled time for a one-on-one meeting with site supervisor at least every two weeks (frequent interaction will also occur at the United Way office, FVN meetings, and other venues throughout the community).
• Ask questions as needed so site supervisor can provide appropriate support.
• Be passionate about meeting United Ways mission and goals

Qualifications:

• In depth knowledge of social media
• Strong communication skills (verbal and written)
• Ability to talk with a variety of persons/groups
• Ability to work independently and as a member of a team
• Good research and organizational skills
• Excellent computer skills
• Attention to detail

Application Process: If a University of Maine at Farmington student applications are made through UMFs Partnership for Civic Advancement. All other interested parties may contact United Way directly at 207-778-5048 or email [email protected].