Marketing Lead

Role Overview

The Marketing Lead will play a pivotal role in shaping LandSeed’s brand, messaging, and outreach strategy. This role is ideal for a professional with extensive experience in marketing, communications, or brand management who is looking to make a meaningful impact in the non-profit sector — particularly someone approaching retirement who wants to embark on a purposeful next career journey.

You will start as a volunteer, with a strong potential to transition into a paid role as LandSeed’s projects secure funding and grow.

What You’ll Do

• Develop and execute comprehensive marketing strategies aligned with LandSeed’s mission and growth objectives
• Build and maintain relationships with funding partners, media, stakeholders, and the broader housing community
• Lead branding, outreach, and communications initiatives, ensuring consistency across all channels
• Oversee content creation, storytelling, social media campaigns, newsletters, and digital marketing efforts
• Plan and execute events, webinars, and other engagement activities to raise LandSeed’s profile
• Analyze marketing performance and metrics, refining strategies based on data insights
• Collaborate with leadership and project teams to ensure marketing supports overall organizational goals

Requirements

• 10+ years of experience in marketing, communications, or brand management
• Proven track record of developing and implementing successful marketing strategies
• Strong experience in stakeholder engagement, public relations, and digital marketing
• Excellent leadership, storytelling, and communication skills
• Familiarity with social media platforms, email marketing tools, and analytics software
• Passion for social impact, housing, and community development
• Ability to work independently and collaboratively in a mission-driven, volunteer-first environment

What We Offer

• Volunteer role with potential to transition into a paid position
• Flexible, remote work with a collaborative and supportive team
• Opportunity to shape LandSeed’s brand and outreach strategy from the ground up
• The chance to make a meaningful impact in the Canadian housing sector
• Fulfillment from leveraging your expertise to create lasting social change