Marketing Team Lead

About LandSeed

LandSeed is a non-profit committed to reimagining entry-level housing for future generations. Our goal is to create inclusive communities where homeownership is accessible for all, and everyone has the opportunity to build a stable, fulfilling future. At LandSeed, we create solutions for the Canadian housing crisis by collaborating with communities and industry partners to identify barriers and create real pathways to homeownership.

How Will This Opportunity Benefit You

This opportunity offers a strategic leadership experience in a mission-driven marketing environment. As a Marketing Team Lead, you will shape the organization’s brand presence, manage cross-platform campaigns, and lead a collaborative marketing team. You’ll sharpen your project management, data analysis, and team leadership skills while gaining hands-on experience in cause-based, high-impact communications. Ideal for professionals looking to expand their portfolio with real-world leadership experience in the nonprofit sector.

How Will LandSeed Benefit from Your Contribution

Your strategic direction will help LandSeed amplify its message, engage diverse audiences, and build long-term visibility for its work. Your leadership will unify marketing efforts across content, digital, SEO, and brand campaigns enhancing the consistency, performance, and reach of our communications. Your insights and execution will drive engagement, increase awareness, and bring more stakeholders into LandSeed’s mission to make homeownership accessible to all.

Description of the Role

The Marketing Team Lead will oversee LandSeed’s full marketing function, including the development and execution of integrated marketing strategies. This role involves managing a cross-functional team, coordinating with internal departments and external vendors, tracking KPIs, and aligning all marketing activities with strategic goals. You’ll be responsible for optimizing campaigns, refining brand messaging, and driving consistent performance across all digital and content channels.

Duties and Responsibilities

• Develop and execute strategic marketing plans aligned with organizational goals
• Oversee all marketing functions, including digital, content, SEO, social media, and branding
• Lead and coordinate a cross-functional team of marketers, designers, and external collaborators
• Manage the marketing calendar, timelines, budgets, and deliverables
• Track, analyze, and report on campaign performance and key metrics
• Ensure consistent brand messaging and positioning across all platforms and initiatives
• Provide leadership and mentorship to junior marketing team members
• Collaborate across departments to ensure marketing strategies support overall program and organizational goals

Required Experience/Skills

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 1–3 years of experience in marketing strategy, campaign execution, and team leadership
• Strong project management and organizational skills
• Proficiency in digital marketing tools and platforms (Google Analytics, HubSpot, Meta Ads Manager, etc.)
• Excellent verbal, written, and presentation skills
• Ability to develop data-driven strategies and optimize performance based on insights

Preferred Qualifications

• Google Analytics certification
• Experience with marketing automation platforms (e.g., HubSpot, Marketo)
• Leadership experience in an agency or a fast-paced in-house marketing team
• Background in B2B or mission-driven marketing

Tools & Platforms You’ll Use

• Google Analytics, Google Ads, Meta Business Suite
• Marketing automation platforms (HubSpot, Marketo)
• Project management tools (ClickUp, Asana)
• Design/content creation tools (Canva, Adobe Creative Suite)
• SEO and analytics tools (SEMrush, Ahrefs, Moz)

Key Traits & Soft Skills

• Strategic thinker with strong decision-making abilities
• Collaborative leader and team motivator
• Highly organized and deadline-oriented
• Strong analytical skills paired with creative vision
• Adaptable, proactive, and solutions-focused
• Passionate about storytelling, branding, and purpose-driven marketing