Brand Strategy Volunteer

Overview

Florida Youth At Risk is a youth-centered nonprofit that empowers underserved youth through music, creative programs, community events, and leadership opportunities. We are building a brand that reflects the energy, talent, and vision of the youth we serve

We’re looking for a Brand Strategy Volunteer to help us shape and grow it.

If you're passionate about purpose-driven storytelling and want to be part of a movement that’s igniting hope and creativity, we’d love your help!

Key Responsibilities

• Work with the team to develop a clear brand strategy and identity for FYAR.
• Help define or refine brand elements like voice, tone, visual direction, and messaging pillars
• Support in creating brand guidelines for social media, website, and print materials
• Audit current platforms (Instagram, website, flyers) and provide recommendations for consistency
• Assist with campaign themes, storytelling strategies, and content direction
• Advise on how FYAR can position itself to attract donors, volunteers, and youth engagement

Ideal Skills & Qualifications

• Background or strong interest in marketing, communications, branding, or nonprofit development
• Experience with brand strategy or visual storytelling (personal projects, school, or client work)
• Strong writing and conceptual skills
• Familiarity with Canva, Google Workspace, or brand-building tools is a plus
• Self-motivated, creative, and aligned with FYAR’s mission and values